New update – I will be available from sept 2010 for freelancing. Don’t hesitated to drop me a line if you are interested.


I just started  (sept 08) a new planning job at W+K Amsterdam as a planner. No wait, comms planner. No no no, digital planner. Er, isn’t it all the same nowadays? Everyone’s got a different opinion. But what matters to me is coming up with great ideas. That’s what I’ll try to do here  in the work I’ll help develop for Coke and Nokia.

I really need to update the below, it’s ageing fast…

Before that, I was engagement planner at BBH London for the last 2 years.

Engagement planning is about putting communication channel at the heart of the creative proccess. Working with creative and planners to develop powerful ideas that can travel accross many platforms. Consistency of the idea, complexitiy of the executions.

I get my kick out of applying my creativity to different media and platforms.

My last work was the strategy, creative planning and communication channel strategy of the new Lynx website. Make sure you download the mobile weapons…

I’m particularly fond of the Youtube channel

It’s very interesting yet extremely challenging.

Prior to that, I spent 3 years at glue London as a digital planner. I was the planner on the MINI viral ‘aveaword‘ that got a Silver Lion at Cannes in the viral category, on Pot Noodle which got 2 gold Lions and a bronze, Eurostar, Nokia, Snickers, Virgin Trains, T-Mobile and many others.

And before that I spent 18 months as a direct marketing planner in France (I’m trying to forget that bit of my life) and 18 months as a digital planner for Canadian creative hotpshop Sid Lee (prev Diesel Marketing).

I’m in-between two loves.

I love the web but I’m not a geek. I think the Internet capacities are underused as an advertising media. Very good online creative work is still very rare.

I love ‘traditional’ advertising. I think there isn’t a better medium to tell a story than TV and cinema. But only a small percentage of the work actually delivers results. I also believe advertising should be a force of good for society and make people’s life a little bit better, not more alienating. Brands should bring something to the party.

I was getting tired of adapting TV ideas into online creative work, so I thought I’d come to the place where I could shape the thinking at the very beginning.

Yes my spelling can be rather poor. That would be because I’m French 🙂

I still have to say it…: the opinions on this blog are mine and may differ from my employer’s.

Hope you enjoy it.

Email: jcourtial at yahoo dot co dot uk

  1. December 18, 2007 at 9:35 pm

    Enjoying this blog a lot!

  2. March 5, 2008 at 10:22 pm

    likewise. g

  3. Wal
    March 6, 2008 at 11:52 am

    yepp, this blog is very enjoyable, thanks for that! almost dug through the whole archive in one day.

  4. Digicynic
    March 6, 2008 at 4:50 pm

    Thank you all for your very kind comments. It’s deeply appreciated. I’ll try to keep you satisfied! I love blogging but damn it’s time consuming!

  5. March 16, 2008 at 6:31 pm

    Great blog and great posts on storytelling and prod. copmpanies. Be good to chat to you sometime. Damiano

  6. April 24, 2008 at 4:22 am

    love the blog, glad i found it 🙂

  7. Kiki
    September 30, 2008 at 6:58 pm

    hey there, i stumbled across this blog this evening. I’m prob not who thing blog was intended for (working not for an agency but in digital marketing) anyway it’s pretty cool. Hope you get a chance to pick it up again after you hit W&K. GL.


  8. July 25, 2009 at 12:36 pm

    Nice work, nice blog Jerome. Glad W&K is working out. Seems you’re thriving. Ben

  9. July 27, 2009 at 12:04 pm

    Just came across your blog following Tweets about your latest article “10 things for digital agencies”. Knowing that there are people like you working here in Amsterdam makes me glad I made the decision to move here myself. Keep up the great blog posts.

    • Digicynic
      July 27, 2009 at 12:07 pm

      Well thank you! Let’s have a beer in September,w ill be in hols in August (as a good Frenchman).

  1. March 19, 2008 at 11:07 pm
  2. October 22, 2008 at 3:20 pm

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