Archive for December, 2009

Help needed – how to launch an advertising campaign

December 17, 2009 7 comments

I was kindly invited to present to the APG of Sweden a couple of weeks ago.

I didn’t really know what I wanted to talk about but had been playing with an analogy in my head for a few months: which is that we are in the business of launching satelittes (ideas) into space (our consumers mind).

That in itself is very simple, but in practice, very complex.

I’ve put together a presentation, but as with all these things, it takes forever to get it perfect, and I don’t have that time at the moment.

So I thouhgt I’d put it up there, and if it springs any ideas, please drop me a line.

If your ideas are any good, I’ll put them in the presentation and dedicate you the slide, with your picture and a link to your blog / website / twitter / whathaveyou. You will become an instant advertising celebrity overnight, your hair will grow thicker and you will start smoking the pipe.

Anyway, here it is:

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