Snubbing the UK
I’m going to try a little experiment for the next few weeks.
I’m a firm believer that we are extremely influenced by what we read or the work we look at. That is why we end up with lots of ads using the same techniques or having the exact same idea. (Hence why I tried to tell people to stop being so obsessed with copying succesful work in all virals are black swan).
And why ‘thinkers’ have the same ideas and talk the same old rubbish. And probably the reason behind the fact that our start-up a let down.
Time to try something different. Most of the agencies I look up to come from the US of A. So does most of the work I admire. (and South America, but there is a language barrier).
So, for the following weeks, I will not be reading Campaign, (123rd take at why we should be ditching the pitch process anyone?). I will not be reading Scamp or Lunar, Ian, Russell, Richard, Amelia or any of my fellow British bloggers.
Instead, I’ll be virtually going to the States. I will only read Adage, David Armano, adfreaks, creativity online, and any other interesting blogs from the US (any suggestions?).
Let’s face it, we all have limited time and can’t be checking all the interesting blogs around. So I’m making the decision to focus only on the US ones and totally avoid the British ones for the maybe the month ahead.
And see if it gives me a fresher perspective on things.