How does a company respond to that?
Since starting it’s campaign for real beauty campaign, Dove has been the target of many activists. This is the latest one from Greenpeace about the deforestation in Indonesia, spoofing Dove’s own Onslaught.
It’s a very interesting point. Dove is the unfortunate target, but pretty much every big company / governments should face similar issues. Are they the worse offender in the world? I doubt it.
But the lesson is dirty little secrets will always find a way out…
It will be interesting to see Dove’s reactions.