As you can see on my blog, I’ve read quite a lot of books recently. Some brilliant ones, some not so brilliant. But the point is that for each book I’ve read, I’ve actually been able to come up with a least a couple of ideas for my clients. Just yesterday, after writing my post on luck, I was invited to a brainstorm where I gave them the idea for the next campaign for one of our biggest client. Had I not read the book ‘the luck factor’ prior to this meeting, I wouldn’t have had anything to share.
I don’t like preaching but here’s an advice: