love and hate
Here are 2 brands that I have come to love or hate just via their advertising.
The one I have come to love is Skittles. Here’s the latest installment for their new chocolate Skittles Pinata.
Here are the old ones, always worth another watch:
This quirky sense of humour makes me just love them. I can’t help it. So weird and fantastical. Liking them almost makes me feel part of a club. The ones who get it. Because you feel like most people wouldn’t like them. It’s not for everyone.
The one brand I have come to hate is Nivea men. They just can’t make it more patronising than they currently are. Every ad I see from them, just make me cringe. And I’m spot on the target audience and I know their products are great. But the ads, the ads, HAA! What the hell is going on with them?
The current campaign in the UK is about their new shaving product. The new Nivea range ‘makes shaving extremely pleasurable’ (that’s the line), so men start shaving their heads or their chest. I feel sick.
But it carries on online! Aint we lucky us people? They have integrated the whole thing! So when you go on their website, here, you are being shown an extra footage of the dude who shaved his head for the ad… Turns out he called his agent because he didn’t know he had to shave his head… and he doesn’t want to do it because… his head might be sore the next day. (pause). But then, he ends up doing it and guess what????? He loves it the arrogant tit he his.
Or this one for men who ‘knows what a good investment looks like’ and where you are treated to an interactive 360 degree picture of a man looking way too satisfied with himself because he got a million pounds bonus working in the city. I suspect he might touch himself while looking at his own reflection.
I WANT TO BE HIM!
There is a lot worse from them but I can’t seem to find them on Youtube (someone?). There is this one where the guy opens up his Nivea product with a lighter, like he would with a beer. Because that’s just what we do guys. It helps us feeling manly. Thinking of it, I actually open up everything I can with a lighter. Milk, coffee, coke bottles… It’s not very practical, but boy, it boosts my testosterone level to the roof. Thank you Nivea for this true insight into my life.
The sad truth is that I actually use some of these products because they are great but I’m seriously starting to reconsider.