Home > Branded content, future of advertising > Groove Armada signs with Bacardi

Groove Armada signs with Bacardi


My colleague Rob pointed me to that article this morning. Now this is very interesting:

Groove Armada has signed a deal to record and release new music through Bacardi and Bacardi events in 2008.

Working alongside Bacardi we have the chance to take the GA travelling show to new people and places, find innovative ways of getting our music out there, and keep the stories flowing for the GA Road Movie with Bacardi B-Live,” says Andy Cato of Groove Armada.

Another win-win situation here. Band gets the money and artistic freedom to do whatever they want. Brands gets the associated fame, love, respect and coolness from the partnership. Not to mention the music content from the gigs and the albums. And the priviledged exposure. Wow, this is seriously a great deal.

Thumbs up for the client for doing things like that. It must have been a tough sale internally. Or maybe not actually.

Read the full article here from Undercover.

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