Home > advertising theory, brand behaviour, creative thinking > What’s everyone thinking about?

What’s everyone thinking about?

A good presentation from from Paul Isakson, via Damiano’s site Nitmesh

It would have been nice to be credited for originally coming up with the Crispin Bogusky story about the press release, which I got from Jason Gonsalves, but it’s a minor detail.

I think it was John Bartle who said a planner has to be generous with his ideas and I agree with that. And it’s actually not even an idea, more like a nugget.

Anyway, I digress, it’s a very neat summary of what everyone seems to be focusing on at the moment, and that’s a good thing.

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