Where’s the limit?
It seems that in a bid to create buzz aroud movies, some production agencies have been pushing it a little bit too far.
An article from Contagious Magazine refers to 2 movies promotion.
The films had in fact been created by PPC Interactive, in an attempt to mirror the plot of UNTRACEABLE, the new cyber-thriller-chiller from Universal Pictures. In the movie, a twisted serial killer streams gruesome live videos of his murders to an ‘untraceable’ website, in an attempt to engage the voyeuristic yet curiously detached online community. As one might expect, a spoof website has been set up in anticipation of the release – avid gamers were enticed towards the promotional space using a crafty Twitter digital paper-trail.
The other one is also trying to intrigue the online community with some real-fake video of a guy’s own experiment turning wrong (thanks Cammy).
When promoting a serial killer or horror movie, it’s makes perfect sense to try to recreate this feeling online and involve punters but… But I don’t know. It doesn’t strike me as being particularly creative. I leave it to your own judgement.
Is it another case of production agencies working directly with clients? 😉