Burst vs Balls
Spot the differences between that ad for Schweppes called ‘burst’:
(found on punk planning)
And the classic Balls for Sony.
Ok, there aren’t many. Both trying to recreate a spectacular viewing experience as a metaphor for their product benefit, using the same slow-mo technique.
The main difference being balloons / balls I hear you say?
Not only. The big difference, for me, is that Balls turned something really few people had seen before and made it into an epic, taking everyone by surprise. Schweppes turned something many people had seen before (balloons exploding in slow-mo) and used in on TV. And it was after balls. Hence why one was a black swan and the other one a white swan wanna be black.