Home > inspiration > Seth Godin on the future of the music business

Seth Godin on the future of the music business

I think that’s one of the best presentation I’ve ever seen.

Tricky situation he was in. Trying to get the music industry to move in the right direction. Difficult not to be too confrontational or too brave for their liking.

Lots to be stolen from. Especially the way he sets the context without offending anyone, by getting them to laugh at themselves.

And he manages to pull it together superbly, thanks to his genius and humour.

It’s an hour long, but well woth it. (UPDATE: unfortunately, Seth has taken it down for the moment. It will hopefully be back soon)

But if you haven’t got the time, the main ideas are written down here. It’s as clever as it gets.

  1. Ronojoy
    February 27, 2008 at 10:06 am

    I watched this last night actually and thought how pertinent this analysis was. A lot of young music guns could do worse than take heed from these tenets.

  2. JacobW
    March 6, 2008 at 4:13 am

    Yeah but classically for Godin he misses the enormous obvious point because it doesn’t happen to involve the internet. He neglects to point out that the main way people will make money is from CONCERTS and COMMERCIAL CONTENT. The product is live concerts, the media for marketing the concert is mp3s, and the success in these two areas is leveraged by soundtracking movies, ads etc. It’s fine to blather about abstract stuff like “Value is created when you go from many to few” but the practical issue here is “what can we get people to pay for”?

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