Seth Godin on the future of the music business
I think that’s one of the best presentation I’ve ever seen.
Tricky situation he was in. Trying to get the music industry to move in the right direction. Difficult not to be too confrontational or too brave for their liking.
Lots to be stolen from. Especially the way he sets the context without offending anyone, by getting them to laugh at themselves.
And he manages to pull it together superbly, thanks to his genius and humour.
It’s an hour long, but well woth it. (UPDATE: unfortunately, Seth has taken it down for the moment. It will hopefully be back soon)
But if you haven’t got the time, the main ideas are written down here. It’s as clever as it gets.