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Bank of Ireland

Has produced some of the best banking ad I have ever seen. No seriously.

Watch them and let’s talk.

I like everything about them. The idea of using some of Irish fairy tales creatures as potential banking customers is very original. The executions demand your attention and definitely cut through. The attention to details make you want to watch it again. There is something incredibly clever about the way the creatures appear very human and have problems related to their creatures background. The dragon has a big treasure but doesn’t know what to do with it, the elve is hardworking, but only at the beginning ofher career and could do with a bit of help…

There’s something utterly funny about them as well, making them every more brilliant.

I love it.

Well done to Irish BBDO, Company Films and Glassworks for that breath of fresh air in an industry that much needed it.

Originally spotted on Feedhere.

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