Audi R8 – Know your enemy
Great ad for Audi in the US.
Again, a simple process. They have identified a clear enemy: ‘old luxury’ (read Mercedes, Jaguar, Rolls…). And are giving them a kicking. And how to best do than by referencing this unforgettable scene in Godfather…
And they are using interesting values that I was talking about in join the dark side: aggressivity, cheekiness, almost violence, to great results.
It’s so clever and fun and the execution so perfect I expect this ad to win big at Cannes next year.
I recommend watching it in HD here.
Here’s the UK one.