the best copy virals

Virals are not always about bells and whistles, fancy Facebook application or CGI Youtube videos. Great copy can still have huge spread, but do require amazing… writing skills!

I can think of a few copy emails that must have been seen by the whole world too. Not specially branded, but it’s just a reminder of how powerful simple copy can accomplish wonders.

Here’s my top 4.

4) Funny McDonalds job application. Click for big.

3) The NTL complaint letter

2) Born before 1986?

“When we rode our bikes, we
wore no helmets, just flip-flops and fluorescent ‘spokey dokey’s’ on our
wheels.”

Too long to copy the full text here. But I think it’s been translated and adapted in every language and that you’ve seen it at least once. I was wondering if that couldn’t be a great way to sell life insurance…

1/ And the winner is:…

This Carlsberg email that was sent just after England’s defeat to France at the Euro 2004. I think I received it 25 times that day.

France Disqualified From Euro 2004


France have been disqualified as it was revealed that one of their players (as yet unnamed) failed a random drug test taken after their match with England on Sunday 13th June 2004. Rumour has it that the player will be named later today by Euro 2004’s governing body. With France disqualified from the competition their win against England will be annulled and England will be awarded the win. This means that the holders of the Euro cup will be out of the fight for this year’s tournament. It could pave the way to an English victory on the 4th July when the finals take place. The full press release by Euro 2004’s governing body may be seen below.
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Carlsberg don’t do football press releases, but if they did, they’d probably be the best football press releases in the world……..
Would be happy to hear if you’ve got some more.
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