Home > brand behaviour, Ideas to be knicked, storytelling > Listening is an act of love.

Listening is an act of love.

Listening is an act of love.

The heart of StoryCorps is the conversation between two people who are important to each other: a son asking his mother about her childhood, an immigrant telling his friend about coming to America, or a couple reminiscing on their 50th wedding anniversary. By helping people to connect, and to talk about the questions that matter, the StoryCorps experience is powerful and sometimes even life-changing.

Our goal is to make that experience accessible to all, and find new ways to inspire people to record and preserve the stories of someone important to them. Everybody’s story matters and every life counts.

Just as powerful is the experience of listening. Whenever people listen to these stories, they hear the courage, the humor, the trials and triumphs of an incredible range of voices.

“By listening closely to one another, we can help illuminate the true character of this nation—reminding us all just how precious each day can be and how truly great it is to be alive.”

-Dave Isay, Founder, StoryCorps


What a wonderful idea. Lot of potential for brands to be involved.

So powerful. I think a brand would actually get a lot of kudos to just help StoryCorp develop, without interfering, giving it more budget, more exposure and allowing it to grow freely. The emotions attached with StoryCorp are so powerful that a brand could only benefit in helping it. I´m thinking about the communication companies and operators for example but other could fit the bills.

So far, Jetblue, the much talked about airline company is the only company that has put this principle to action. Room116 reported about the Jetblue story booth, created by JWT and inspired by Storycorps. Although I think the execution was far from perfect, as in a tiny bit biased and contrived, I wish brands would create more of these initiatives to hear what real consumers have to say about their brands. In a spontaneous way.

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