KateModern begins second series on Bebo
Now this is big news.
From Netimperative‘s article this morning, I could see that, the first season of KateModern averaged at 1.5 million views. Which means roughly 1 out of 4 Bebo users was watching. And they are pretty much all from the UK.
The show has received 35 million views since its launch.
This means KateModern and by defaut BEBO is now one of the biggest media platform to reach 16 years old.
Netimperative: Using Bebo’s social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show.
Have the producers of Lonely15 found the magic formula for online content on the web? It is great story telling in a short and interactive format, without giving too much control to users. And new episodes are released very frequently.
The fact that it’s seamlessly adpated to Bebo is what has made it a huge success in term of numbers.
Brands can be associated in the show and be part of the story instead of a more conventional product placement.
I expect the second series to do even better than the first one and to get a big part of some big brands media budget.