Home > Branded content, New channel opportunity, storytelling > KateModern begins second series on Bebo

KateModern begins second series on Bebo

Now this is big news.

From Netimperative‘s article this morning, I could see that, the first season of KateModern averaged at 1.5 million views. Which means roughly 1 out of 4 Bebo users was watching. And they are pretty much all from the UK.

The show has received 35 million views since its launch.

This means KateModern and by defaut BEBO is now one of the biggest media platform to reach 16 years old.

Netimperative: Using Bebo’s social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show.

Have the producers of Lonely15 found the magic formula for online content on the web? It is great story telling in a short and interactive format, without giving too much control to users. And new episodes are released very frequently.
The fact that it’s seamlessly adpated to Bebo is what has made it a huge success in term of numbers.

Brands can be associated in the show and be part of the story instead of a more conventional product placement.

I expect the second series to do even better than the first one and to get a big part of some big brands media budget.

  1. January 21, 2008 at 9:54 pm

    But all the Adland hype was about Where Are The Jonses – not much buzz about this, but a lot of teens I talk to watched it and really liked it

  2. Digicynic
    January 22, 2008 at 9:56 am

    I totally agree with you. Everyone was talking about WATJ, which in my view, was a colossal failure. KateModern was actually a lot more thorough in its storytelling, choice of actors, and had a core audience in mind. Brands can be part of the story.

    Whereas WATJ just displays a Ford Car every now and then.

    I had actually written an article about Where are the Joneses in a previous post, trying to analyse why it failed.


    I guess the main learning for me, is that for episodic content to succeed, you have to have outstandings screenwriters who write FOR the media and partner with a social platform that guarantees daily visits and interaction. Youtube is not that platform. Bebo and Facebook are.

    Otherwise, you’ll spend to much of your media money trying to keep people coming back.

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