Home > Kickass quotes > Quote of the day

Quote of the day

Although it’s a few months old:

We’re not in the business of keeping the media companies alive,” “We’re in the business of connecting with consumers.”

Trevor Edwards, Nike’s corporate vice president for global brand and category management.

Source: NY Times: “The New Advertising Outlet: Your Life”.

Originally spotted on Seventy Seven Spinning Around.

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  1. January 15, 2008 at 4:22 pm

    Aye, I loved that one.

    Though credit must go to the lovely Paul Isakson for the reference … (and he blogs at http://paulisakson.typepad.com).

  2. Digicynic
    January 15, 2008 at 5:07 pm

    Sorry about that and thanks for the update.

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