I’ll be off for the next 10 days.
Think I’ve put enough stuff here to keep you busy!
See you soon.
Tulum, here I come.
Who would think of a labyrinth to stimulate one’s creativity?
But it seems it can be a powerful tool to find inspiration and resolve problems. Walking a labyrinth can even be a powerful spiritual experience. Apparently.
Daniel Pink mentions the healing power of labyrinths in his excellent book, A Whole New Mind: Why Right-Brainers Will Rule the Future: How to Thrive in the New Conceptual Age, whic I highly recommend.
Here some thoughts on Labyrinths:
Today, labyrinths are still being used throughout the world as meditative and healing tools. When considering the labyrinth, there are only two choices: walk it, or don’t walk it! If walked, it can change one’s life.
A labyrinth is a right brain task. It involves intuition, creativity, and imagery.lAt its most basic level the labyrinth is a metaphor for the journey to the centre of your deepest self and back out into the world with a broadened understanding of who you are.As you shift your direction you also shift your awareness from right brain to left brain
As you walk the path, thoughts and ideas may rise up for you and in you — often in refreshing and startling ways
I’d really love to have a labyrinth to use. Note that you don’t need a proper labyrinth but it could be drawn on the ground.
I’m sure going through this experience with a question in mind for a project would help finding answers and help release creativity when stressed out in the office enviromnent.
Only tricky to do so in London!
Listening is an act of love.
The heart of StoryCorps is the conversation between two people who are important to each other: a son asking his mother about her childhood, an immigrant telling his friend about coming to America, or a couple reminiscing on their 50th wedding anniversary. By helping people to connect, and to talk about the questions that matter, the StoryCorps experience is powerful and sometimes even life-changing.
Our goal is to make that experience accessible to all, and find new ways to inspire people to record and preserve the stories of someone important to them. Everybody’s story matters and every life counts.
Just as powerful is the experience of listening. Whenever people listen to these stories, they hear the courage, the humor, the trials and triumphs of an incredible range of voices.
“By listening closely to one another, we can help illuminate the true character of this nation—reminding us all just how precious each day can be and how truly great it is to be alive.”
-Dave Isay, Founder, StoryCorps
What a wonderful idea. Lot of potential for brands to be involved.
So powerful. I think a brand would actually get a lot of kudos to just help StoryCorp develop, without interfering, giving it more budget, more exposure and allowing it to grow freely. The emotions attached with StoryCorp are so powerful that a brand could only benefit in helping it. I´m thinking about the communication companies and operators for example but other could fit the bills.
So far, Jetblue, the much talked about airline company is the only company that has put this principle to action. Room116 reported about the Jetblue story booth, created by JWT and inspired by Storycorps. Although I think the execution was far from perfect, as in a tiny bit biased and contrived, I wish brands would create more of these initiatives to hear what real consumers have to say about their brands. In a spontaneous way.
Now this is big news.
From Netimperative‘s article this morning, I could see that, the first season of KateModern averaged at 1.5 million views. Which means roughly 1 out of 4 Bebo users was watching. And they are pretty much all from the UK.
The show has received 35 million views since its launch.
This means KateModern and by defaut BEBO is now one of the biggest media platform to reach 16 years old.
Netimperative: Using Bebo’s social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show.
Have the producers of Lonely15 found the magic formula for online content on the web? It is great story telling in a short and interactive format, without giving too much control to users. And new episodes are released very frequently.
The fact that it’s seamlessly adpated to Bebo is what has made it a huge success in term of numbers.
Brands can be associated in the show and be part of the story instead of a more conventional product placement.
I expect the second series to do even better than the first one and to get a big part of some big brands media budget.