The future of TV, web and advertising
All in one site.
Firebrand is a TV channel in the US that only showcases the world best ads.
But the website is just amasing. Probably the best web experience I’ve encountered, without having to download a separate software ( a la Joost).
The website is synchronised live with the show. The streaming is near perfect, showing the ads fullscreen. The user experience is fantastic as well as the navigation and search function.
And the content is great.
It’s one of the first time I got hooked having a great TV experience online.
Although I’m not sure punters will throw themselves at it, I’m pretty confident the advertising industry has found a new way to spend their lunch time glued in front of their
TV, I mean PC, screen.
Depending on its success, Firebrand could become a great launch platform for advertisers.