I just started (sept 08) a new planning job at W+K Amsterdam as a planner. No wait, comms planner. No no no, digital planner. Er, isn’t it all the same nowadays? Everyone’s got a different opinion. But what matters to me is coming up with great ideas. That’s what I’ll try to do here in the work I’ll help develop for Coke and Nokia.
I really need to update the below, it’s ageing fast…
Before that, I was engagement planner at BBH London for the last 2 years.
Engagement planning is about putting communication channel at the heart of the creative proccess. Working with creative and planners to develop powerful ideas that can travel accross many platforms. Consistency of the idea, complexitiy of the executions.
I get my kick out of applying my creativity to different media and platforms.
My last work was the strategy, creative planning and communication channel strategy of the new Lynx website. Make sure you download the mobile weapons…
I’m particularly fond of the Youtube channel
It’s very interesting yet extremely challenging.
Prior to that, I spent 3 years at glue London as a digital planner. I was the planner on the MINI viral ‘aveaword‘ that got a Silver Lion at Cannes in the viral category, on Pot Noodle which got 2 gold Lions and a bronze, Eurostar, Nokia, Snickers, Virgin Trains, T-Mobile and many others.
And before that I spent 18 months as a direct marketing planner in France (I’m trying to forget that bit of my life) and 18 months as a digital planner for Canadian creative hotpshop Sid Lee (prev Diesel Marketing).
I’m in-between two loves.
I love the web but I’m not a geek. I think the Internet capacities are underused as an advertising media. Very good online creative work is still very rare.
I love ‘traditional’ advertising. I think there isn’t a better medium to tell a story than TV and cinema. But only a small percentage of the work actually delivers results. I also believe advertising should be a force of good for society and make people’s life a little bit better, not more alienating. Brands should bring something to the party.
I was getting tired of adapting TV ideas into online creative work, so I thought I’d come to the place where I could shape the thinking at the very beginning.
Yes my spelling can be rather poor. That would be because I’m French 
I still have to say it…: the opinions on this blog are mine and may differ from my employer’s.
Hope you enjoy it.
Email: jcourtial at yahoo dot co dot uk
Enjoying this blog a lot!
likewise. g
yepp, this blog is very enjoyable, thanks for that! almost dug through the whole archive in one day.
Thank you all for your very kind comments. It’s deeply appreciated. I’ll try to keep you satisfied! I love blogging but damn it’s time consuming!
Great blog and great posts on storytelling and prod. copmpanies. Be good to chat to you sometime. Damiano
[...] Scamp kan man läsa Virals – No one knows anything, av Jerome Courtial och jag håller med om man enbart talar om det han kallar [...]
love the blog, glad i found it
hey there, i stumbled across this blog this evening. I’m prob not who thing blog was intended for (working not for an agency but in digital marketing) anyway it’s pretty cool. Hope you get a chance to pick it up again after you hit W&K. GL.
Ki
[...] DigiCynic or Jerome Courtial is now a planner with WK Amsterdam. Recently he wrote a long post on what he thinks is needed to be [...]
Nice work, nice blog Jerome. Glad W&K is working out. Seems you’re thriving. Ben
Just came across your blog following Tweets about your latest article “10 things for digital agencies”. Knowing that there are people like you working here in Amsterdam makes me glad I made the decision to move here myself. Keep up the great blog posts.
Well thank you! Let’s have a beer in September,w ill be in hols in August (as a good Frenchman).