Lots of interesting stuff from the book Sway, the irresistible pull of irrational behaviour.
The initiator is the person who’s always agitating for change, whether it’s trying a new place for dinner or reorganizing the living room. This person is never satisfied with the status quo.
The blocker is the initiator’s alter ego. This person tends to [...]
Filed under: advertising theory | Tagged: blockers, initiators, observers, supporters, sway | 2 Comments »
