Big pitch tomorrow, not much time.
But I’ve been really impressed by the latest campaign from Campfire, my favourite non-traditional agency (the makers of the Blairwitch projet), for a new HBO programme.
It’s about as immersive a campaign can get, mixing on and offline stuff and they have been on it for more than 6 months, creating hundreds if not thousands of different pieces and narratives forming a giant puzzle that started months before the show was going on air.
The show is about Vampires and the campaign seems to play with the fact that they have come out of the closet, really exist but are not killing people anymore thanks to a new synthetical drink called true blood. Or are they…? Most of the campaigns ambient seem to be advertising this as a real existing drink.
Here are a few starters:
There is too much to go in details here, but you can find the whole story there: http://bloodcopy.com/.
The HBO site where you can download ton of stuff: http://www.hbo.com/events/trueblood/
I keep on discovering bits and bobs of it. Like this dating website for human / vampire: “find your eternal love”.
Kudos to Campfire for another genius campaign.
From their blog.
Filed under: Creativity, creative thinking, inspiration, just great work, storytelling, viral, viral campaign | Tagged: campfire, distributed narrative, hbo, immersive campaign, tru blood, true blood, vampires
New York Editor Ed Gross has launched an online community devoted entirely to the vampire genre as well as hunters of the supernatural, encompassing everything from Buffy to Dark Shadows, Moonlight to Twilight, Supernatural, The Night Stalker, Fringe, True Blood and much more. Membership is free and the link is http://www.vampiresandslayers.net
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I’m really looking forward to the series, and have enjoyed the ads that I have seen so far.