Bonjour les vacances!

I’m off to Spain. See you in 2 weeks!

Tiger Woods Jesus shot

From my colleague Fran HangeenDas.
This is quite amazing.
A very good tactical ad from W+K Portland.
An user was mocking a glimpse in their game that allows Tiger Woods to shot standing on water.
The response is quite neat.

It would have been an absolute cracker if it hadn’t taken more than a year to [...]

Becoming creative

Are we born creative? Or do we become creative? When does creative becomes more than an adjective but a noun?
I decided a few months ago to investigate. I applied to the advertising course offered by the D&AD. I only had a couple of hours to write something as I was going on holiday the week [...]

Get over your blog. I did.

And other web truisms.

I love waiting for your Flash to load. I’ve got fuck all else to do

or

YOUR WEBSITE’S SO COOL THAT I DON’T KNOW HOW TO USE IT.
FUCKING GENIUS

I’m feelin totally depressed today. So anything that can help make Mondays fun should be welcomed. Even if it’s just for about 12 seconds.
http://webwithoutsense.com/
Thanks Ronojoy. You [...]

Make the data dance

From my friend Darius:

Gapminder takes UN data and visualises it graphically over time. You choose all parameters (life expectancy, personal income, CO2 emissions, broadband penetration) and it maps trends by country over time.
Go to http://graphs.gapminder.org/world/
It certainly does make the data dance.
It’s not new, but it’s still pretty sound.

Richard Serra, if not now, when?

What do you know, you just finish one pitch, win it, and they give you another one. :-/
Anyway, I’m more snowed under than ever, and going on holiday this Friday.
But, as I was chatting to John Hegarty about my desire of investigating the creative field, he pointed me to this presentation once made by the [...]

true blood: The daddy of immersive campaign

Big pitch tomorrow, not much time.
But I’ve been really impressed by the latest campaign from Campfire, my favourite non-traditional agency (the makers of the Blairwitch projet), for a new HBO programme.
It’s about as immersive a campaign can get, mixing on and offline stuff and they have been on it for more than 6 months, creating [...]

Youtube meme

This is making our design department laugh at the moment.
The Salvia meme. I must admit its quite funny. Here are the known effects of smoking Salvia:
effects may include:

Uncontrollable laughter
Past memories, such as revisiting places from childhood memory
Sensations of motion, or being pulled or twisted by forces
Visions of membranes, films and various two-dimensional surfaces
Merging with or [...]

Branded Youtube interactive adventure

It was a question of time before a brand would have created an interactive video experience following the one done by the american-dude-that-keeps-flexing-his-tricepts-because-he-lost-his-cat and the fact that you can have annotations on Youtube.
And I’m surprised by how quick the response was.
Samsumg has just created an interactive adventure in Youtube.

You get the gist, you watch the [...]