Another project has been taking most of my time but fear not, Facu and Ed, I have not forgotten and will be answering properly as soon as I get the other thing out of the way.
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campaigns that change your life
Posted on July 9, 2008 by Digicynic
I must confess that I hadn’t know of IDEO until now. I know, shame on me (their website is great btw, you should definitely have a look at it. It’s ze innovation / design company).
Anyway, there campaign for Bank of America, ‘keep the change’, is of pure brilliance:
Based on ethnographic research that showed that target [...]
Filed under: Creativity, Ideas to be knicked, advertising campaign, design, future of advertising | Tagged: bak of america, droga 5, ideo, keep the change, tap project, zuji beans | 6 Comments »
