creative project – quick update

Another project has been taking most of my time but fear not, Facu and Ed, I have not forgotten and will be answering properly as soon as I get the other thing out of the way.

campaigns that change your life

I must confess that I hadn’t know of IDEO until now. I know, shame on me (their website is great btw, you should definitely have a look at it. It’s ze innovation / design company).
Anyway, there campaign for Bank of America, ‘keep the change’, is of pure brilliance:
Based on ethnographic research that showed that target [...]