The best content case study ever – The Archers

I recently discovered The Archers as I was working on a project that necessitated us to harness the power of stories to educate people.
It’s apparently the most enduring show in the world having started in 1951 and still going strong.
4 million people still tune in every day to listen to it on Radio 4 and [...]

and my pick of the week

For Converse 100th anniversary. From Anomaly NYC.

Watch it in high quality here.
Doing a music video is not original, but the execution is just brilliant.

So this was turkey of the week

Tough call.
I still think the Seat ad is more of  a stinker.

if that’s not turkey of the week (month?)…

what is?

Update – Snickers: great execution on a poor strategy?

I’m growing tired of ads that try to talk to guys about how to behave like real men. Real men box, real men don’t do pylates… bla bla bla.
Using Mr T to advertise Snickers was a great idea the first time around. (One question though, do 16 years old know who he is? I’m sure [...]

Is the new batman really the best movie ever made?

I love my movies. I have been sucribing to the DVD movie services like LoveFilm for years. I love it.
Playing and tweaking my list all the time.
But then I realised I started becoming obsessed with checking the ratings of movies on the IMDB.
It’s quite simple, I won’t rent or watch a movie that’s got under [...]

green team!

Fancy a laugh? It’s Friday after all.
Watch the green team on Funnyordie. It’s a bit old, it’s a bit wrong, but I still find it hilarious.

http://www.funnyordie.com/videos/fa1420df1f
(Can’t embed it because WordPress is sh*t). I think I really need to upgrade to the paying version (which is a pretty clever trick from wordpress to get some money [...]

fantastisk Ikea

Wow wow wow. They have done it again.
The guys at Forsman & Bodenfors have done an other amazing interactive experience for IKEA.
http://kominigarderoben.se/

If it feels slighlty inspired by Uniqlo, it actually adds a couple of interesting features like playing sound on the keyboards and using a microphone to somehow control the videos.
It actually takes some time [...]

What is a story?

I just came accross this and thought it was brilliant.
It’s from this book.

The Magic of Metaphor: 77 Stores for Teachers, Trainers & Thinkers, by Nick Owen. The title says it all really.
Here it is:

Every story creates its own highly contextualised world.
And every story combines an inner logic and narrative sequence expressed through words (left brain [...]

the biggest positive prank in the world

Time time time. Where does it go? It’s taking me forever but here’s my take on the creative project I tried to set up a while ago. How can I ask people to contribute if I can’t even find the time myself? It’s proving challenging. Anyway here it is, it’s not even that good but [...]