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So here it is, it’s the official kick-off of who wants to be a (digital) creative.
I’ve chosen Coke Zero as the guinea pig.
Why? because it is actually quite ‘easy’ to understand the situation and context (Disclaimer: I’m not saying it is easy to produce great work for it or that I’m better than anyone).
Our goal [...]
Filed under: project new creative | Tagged: coke zero, project new creative | 1 Comment »
Every year, I’m always excited to see the Cyber Lion winners. It’s the time to see what others have been doing and to be blown away by new use of technology or just really clever thinking.
Last year certainly didn’t disappoint with Dove and Nike+ as grand prix winner.
So what about this year?
Uniqlo, for its Uniqlock [...]
Filed under: Creativity, advertising campaign | Tagged: Cannes lions, cyber, grand prix, uniqlo, uniqlock | Leave a Comment »
