more shameless self-promotion

Axe ‘get in there’ wins Silver at Cannes for best of “Best Use of Internet/New Media, Including Mobile Phones, PDAs, Etc.” (what a weird category name).

Anyway, I’m super chuffed as this was the strategy that won it (in this case, the idea that we should provide guys with ice breakers) not just the executions.

http://www.canneslions.com/winners/media/win_3_2_01692.htm

But they had to mispell my name…