Posted on June 18, 2008 by Digicynic
Axe ‘get in there’ wins Silver at Cannes for best of “Best Use of Internet/New Media, Including Mobile Phones, PDAs, Etc.” (what a weird category name).
Anyway, I’m super chuffed as this was the strategy that won it (in this case, the idea that we should provide guys with ice breakers) not just the executions. [...]
Filed under: Uncategorized | 1 Comment »
Posted on June 18, 2008 by Digicynic
I have a few points to prove here. And you might wan to join in.
I’ve always thought I was good at being a creative. Not your John Hegarty type of creative, with amazing craft skills. More of a Bogusky / Droga type (I’m not comparing myself with these people here), the kind of ‘great [...]
Filed under: Creativity, idea generation, inspiration | Tagged: creative revolution, creative school, digital creative | 8 Comments »