Project creative, entry #2

This entry comes from Facu, from Buenos Aires.
Here is his personal blog: http://alwaystrytogowithsomethingelse.blogspot.com/

I will keep on gathering entries this week (if we get any more that is? Who’s next?).
Coke Zero
Life As It Should Be

The Fair Revolution
Unfairness can present it self in many ways, it’s Portugal’s Ronaldo getting a red card at the Euro or [...]

Creative project Coke Zero, first entry

This comes from Ed Smith, and looks pretty good. (btw Ed is looking for a job as a digital planner…).
Again, there is no right or wrong at this stage. I will collate more entries next week.

Coke Zero
‘Life As It Should Be’

Coke Zero Universe
Welcome to the Coke Zero Universe. A campaign where the audience [...]

Robinsons – return to Tastebuddyland

It’s Friday… And I’m procrastinating more than usual.
Thought you might want to waste 5 minutes too.
Have a play at our new online game for Robinsons. It’s obviously targeted at a young audience, but it’s cute and entertaining. Well done Rich, Andy and Johan.
http://www.raisethemonrobinsons.com/buddies/
(I have one little doubt about it, let’s see if you find it)

Creative project take 2 => Coke Zero

Christ I’ve got a lot of work on! But here’s some more information about the creative project. I talked to a few friends and colleagues about it and reactions were various. Some old school creatives got quite insulted that I would do such a thing. Which made me smile.
To the point, this project is about:
- [...]

Project new creative, take 1 => Coke Zero

So here it is, it’s the official kick-off of who wants to be a (digital) creative.
I’ve chosen Coke Zero as the guinea pig.
Why? because it is actually quite ‘easy’ to understand the situation and context (Disclaimer: I’m not saying it is easy to produce great work for it or that I’m better than anyone).
Our goal [...]

Cyber Lions

Every year, I’m always excited to see the Cyber Lion winners. It’s the time to see what others have been doing and to be blown away by new use of technology or just really clever thinking.
Last year certainly didn’t disappoint with Dove and Nike+ as grand prix winner.
So what about this year?
Uniqlo, for its Uniqlock [...]

long weekend

I’m off for the weekend.
I leave you with the crazy dude who plays drum on a keyboard. “This is rock and roll”. Very good.

I’ll be back on Monday with hopefully something to say about the slighlty underwhelming Cyber Lions.
And I hope to get more participation to the creative project below.
Have a [...]

more shameless self-promotion

Axe ‘get in there’ wins Silver at Cannes for best of “Best Use of Internet/New Media, Including Mobile Phones, PDAs, Etc.” (what a weird category name).
Anyway, I’m super chuffed as this was the strategy that won it (in this case, the idea that we should provide guys with ice breakers) not just the executions. [...]

Who wants to be a (digital) creative?

I have a few points to prove here. And you might wan to join in.
I’ve always thought I was good at being a creative. Not your John Hegarty type of creative, with amazing craft skills. More of a Bogusky / Droga type (I’m not comparing myself with these people here), the kind of ‘great [...]

The art of engagement

Not much time at the moment for blogging. And I’ve got to rush to witness France and Italy elimination of the Euro 2008.
But if you’ve got some time and want to understand what engagement planning is all about (or EP as we lovingly call it) you could do a lot worse than listen to Jason [...]