I knew they wouldn’t disappoint

The story on everyone lips today, the Honda ‘live’ skydiving ad.
I can now say all the pre-hype for the Honda Skydiver was then justified.
And it all makes sense now.
Brilliant concept, let’s wait for next week to see if they deliver on the execution.

Sid Lee, learning from the best

… One of the best agency in the world right now is Sid Lee in Montreal… at least to work for.
Besides the obvious cool office, restaurant (with a chef, you can download their recipes on their website) and bar…

(pics from the narrative space)

There are a number of things that make Sid Lee stand out from [...]

being a creative in the 21st century

John Hegarty has a great quote about advertising. He keeps on saying:
A good ad is 80% idea, 80% execution.
I love this quote. And it got me thinking what does it take to be a good creative in our digital world. It’s pretty intense when you think about it. And I sometimes have a feeling too [...]

Clever campaign from Work Club

A nice campaign from the clever chaps at Work-Club, for premium baby food Plum.
I do think creating baby superfood is a no-brainer and the products will sell incredibly well, taken how parents are becoming increasingly worried at what they give to their children.
Nonetheless, the positioning for the campaign, ‘a taste of things to come’ is [...]

10,000

This week my blog got its 10,000th visit.
Which is quite a lot when I think about it and I must admit this is a pleasant surprise.
Especially since you consider the content of my blog requires a bit of reading and thinking, is not just a collection of cool stuff, and is not, I’m the [...]

What’s your family dirty secret?

The Old Bailey archive have been available online for a while now. I wish I had an English name just to see what relatives have been up to since the year 1674.
There is also something interesting about seeing the punishments for criminial acts a couple of centuries ago. You didn’t want to mess with the [...]

L********e can be funny

Struggling for time at the moment, but this is very very good and low budget.
Better if you don’t know what’s it for before watching it.

Which has been more than inspired by that one:

But I enjoyed it nevertheless. I’d be interested to see how many views it racks [...]

Yellow pencil

Bit of shameless self promotion today. As this was my first project at BBH.
We won a yellow D&AD the Lynx Get in there mobile application. Which is great news, especially after most digital agencies were quick to criticize our approach. Yes, the website had its flaws and might have looked dated. But there we are, [...]

unbranded content: trend or fad?

From Wiki:
A trend is something that somehow becomes popular within mainstream society over a long period of time. It is the direction of a sequence of events that has some momentum and durability.
A fad is something that is very popular with a small group of people for a short period of time.
Unbranded content is all [...]

How Levi’s Jeans duped the Internet with their new secret ad

A very interesting post from Gawker about the latest Levi’s viral.
Which is here:

It quickly got to 2M views. Probably by working with a great seeding agencies.
And compares it with last year Rayban viral. Which racked 3M views, working with the Feed company.

(Which has taken its inspiration from [...]