Flipping the funnel is the title of an e-book Seth Godin wrote a few years ago. You can download it here.
In essence, it’s very simple. Rather than advertising using a traditionnal model, pissing all over the place to find people that might be interested in your products, you start with the people who already love [...]
Filed under: Creativity, advertising campaign, just great work, storytelling, viral | Tagged: arg, flipping the funnel, nine inch nails | Leave a Comment »
