a response to the next creative revolution

I re-read the creativity-online article, the next creative revolution from Nick Law, chief RGA’s creative director. And I realised I got it completely wrong the first time I read it. Here’s my understanding of what he was trying to communicate to us, in Plain English (or Franglish as you may say).
On advertising as entertainment:
Followers of [...]

Uniqlo does its thing again

A nice little app following the award winning clock.
It’s a very well done remixer. Works pretty well.

Nike: take it to the next level in HD

Well not really HD but the quality is much much better than the Youtube one and it’s got 30s of additional footage.
So good.
http://www.nike.com/nikeos/p/nikefootball/en__EMEA/index.html
The website seems to disappoint though. I seriously hope they’ll be adding more content.
One can suscribe to a training camp and that’s pretty much it. Come on, sort it out.
That and they do [...]

Football ads: the good, the bad and the ugly

The euro kicks off in a month. And everyone is getting ready to cash in.
(people from Nike, Oregon, please click here, I’d like your opinion on taking Nike to the next level)
Today we review ‘how to waste wisely invest million of pounds in already overpaid football celebrities’ latest entries.

The first one is Nike, ‘take it [...]

Ouch!

How does a company respond to that?

Since starting it’s campaign for real beauty campaign, Dove has been the target of many activists. This is the latest one from Greenpeace about the deforestation in Indonesia, spoofing Dove’s own Onslaught.
It’s a very interesting point. Dove is the unfortunate target, but pretty much every [...]

Now Volvo

What is going on? Another brand that used to do fairly decent, at least brave advertising is now doing the utter HSBC s**t type of cliche questions. It’s so poor. Saying nothing at all about the car, actually saying nothing interesting whatsoever.
” is this a tatoo? or a twatoo?”
“Design creates debate. [...]

What has happened to Pot Noodle?

The once slag of all snacks? The darling of advertising? Pot Noodle was one of the first brand I worked on at glue. It was a brand that made me proud to work in advertising in the UK.

Now, this hurts a little.

Fast strategy

In the UK, the IPA strategy Group is organising an event called ‘Fast strategy’.
“The most important skill that strategists need to learn in this era is speed. Slow baked strategy no matter how good, can never be great.”Guy Murphy, Chairman of the IPA Strategy Group, Worldwide Planning Director of JWT.
Hallelujah.
Richard from Adliterate was asked to [...]

God gets an online make-over. Hello God.

My friend Ronojoy, from the Real Gold crew, just sent me that link:
From the founder of the cool hunter comes dear-god.net; a startlingly new concept of spirituality where people from all over the planet reveal their innermost hopes and fears in the form of prayers to god.
Dear God is completely non-demoninational and the term god [...]

flipping the funnel

Flipping the funnel is the title of an e-book Seth Godin wrote a few years ago. You can download it here.
In essence, it’s very simple. Rather than advertising using a traditionnal model, pissing all over the place to find people that might be interested in your products, you start with the people who already love [...]