I’ve had this feeling for a long time, but it’s the first time I’ve actually come accross tangible research that proves the point: brainstorming as it is used in most agencies is not effective. Period.
I’m here talking about the brainstorming where a lot of people are put in a room and being asked to come [...]
Filed under: creative collaboration, idea generation | Tagged: brainstorming, creative collaboration, generating idea, group genius, group thinking, keith sawyer | 7 Comments »
