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| Digicynic on ch-ch-changes! |
I quite like this campaign for Adidas and Diesel actually. I’m not sure about the UGC bit, but overall, I think it works quite well and does a good job at selling the 2 brands values.
It’s been done by my old chaps Sid Lee in Montreal.
Filed under: just great work | Tagged: 83 ways to successfully waste your time, adidas diesel | Leave a Comment »
While a lot of people have been mocking Ford’s recent effort over here, they have been doing some nice work accross the Atlantic, in Canada.
I had never seen it before and think it works pretty well. Visually stunning and I like the end line, it’s just a car, until it’s powered by you. Pretty humble. [...]
Filed under: just great work | Tagged: ford, powered by you | Leave a Comment »
This was one of my original post but I thought I’d get it up again as I think it’s still interesting and was being hidden at the very bottom of my archive. Sorry if you’ve seen it before.
In a world 2.0, is our industry not losing its focus?
It seems to me that agencies are now [...]
Filed under: Creativity, advertising theory, creative thinking, idea generation, inspiration, storytelling | Tagged: Axe, story, storytelling, made to stick, storywheel, epuron, 1984, bonnet, getting dressed, axe billions, hero with a thousand faces, narrative | 4 Comments »
