All virals are Black Swan. Or, why the use of past references and case studies might make you less likely to come up with the next big viral phenomenon.
I’m talking here, of course, about the ubber-virals. The ones that have been seen by millions of people, that everyone talked about, that have changed pop [...]
Filed under: idea generation, inspiration, viral, viral campaign | Tagged: black swan, bogusky, fallon, inspiration, Nassim Nicholas Taleb, viral, viral factory, viral theory | 15 Comments »
