According to Tivo, is the talking baby from E*Trade.
”TiVo’s audience measurement analysis is based on aggregated data from a sample of approximately 10,000 anonymous households with TiVo service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed.”
Why spend money on planning, research, etc. when you just have to use babies, gorillas, squirrels to get a hit? Watch out for the attack of the kittens next year.
I do like these baby executions though. The other one cracks me up too.
Filed under: advertising campaign | Tagged: tivo, best superbowl ad, talkin baby, e trade
