Posted on February 3, 2008 by Digicynic
Great ad for Audi in the US.
Again, a simple process. They have identified a clear enemy: ‘old luxury’ (read Mercedes, Jaguar, Rolls…). And are giving them a kicking. And how to best do than by referencing this unforgettable scene in Godfather…
And they are using interesting values that I was talking about in join the dark [...]
Filed under: Creativity, advertising campaign, advertising theory, brand behaviour | Tagged: Audi R8, enemy, godfather, great ad, join the dark side, superbowl ad | Leave a Comment »
Posted on February 3, 2008 by Digicynic
Holiday reading about the new Indiana Jones, I was intrigued by George Lucas mentioning many times that he had found the perfect MacGuffin for his new movie. And that what the reason why he never did another Indiana Jones for 15 years, because he never thought he’d found such an interesting MacGuffin that he’d thought [...]
Filed under: Creativity, creative thinking, idea generation, inspiration, storytelling, viral | Tagged: campfire, curiosity, curiosity gap, george lucas, hitchcock, indiana jones 4, inspiration, JJ Abrams, macGuffin, movie plot, mystery box | Leave a Comment »
