oh dear…

Read that in Netimperative this morning: CheapFlights runs fantasy viral.

“Enjoy Your Flight”, plays on the idea that your dream holiday commences from the moment you board the plane.

The player is invited to choose between either a steward or stewardess to host them during the flight. From there, the journey takes [...]

Seth Godin on the future of the music business

I think that’s one of the best presentation I’ve ever seen.
Tricky situation he was in. Trying to get the music industry to move in the right direction. Difficult not to be too confrontational or too brave for their liking.
Lots to be stolen from. Especially the way he sets the context without offending anyone, by [...]

Bank of Ireland

Has produced some of the best banking ad I have ever seen. No seriously.
Watch them and let’s talk.

I like everything about them. The idea of using some of Irish fairy tales creatures as potential banking customers is very original. The executions demand your attention and definitely cut through. The attention to details make you want [...]

Ikea – Turning product showcase into compelling content

Ikea, thanks to Swedish agency Forsman & Bodenfors (click to see their portfolio, it’s impressive), has made a name for itself by beautiful and interactive product showcase, winning gongs and galore along the way.
It started with the 360 degrees exploration of the dream kitchen. Here’s the last and third installement:

Then, the more obscure exploration of [...]

Virals – No one knows anything

All virals are Black Swan. Or, why the use of past references and case studies might make you less likely to come up with the next big viral phenomenon.
I’m talking here, of course, about the ubber-virals. The ones that have been seen by millions of people, that everyone talked about, that have changed pop [...]

Mr Rude will be French & smelly

(Image from the Sun)
Nothing to see with advertising, but sometimes you come accross something that leaves you speechless. I used to love the Mister Men. I had them all when I was little.
But come on! Why so much hatred? Did one of the creators have his girlfriend cheating on him with a French dude? Is [...]

Getting to better ideas – #2

Philosophy.
Just this word used to make me run scared. I almost failed high school because of it.
But now I’m coming back to it with new eyes and maturity (hysterical laughing) and I’m now starting to realise what an important tool it can be in a planning and creative toolkit.
We are always looking for fresh point [...]

The best Superbowl ad

According to Tivo, is the talking baby from E*Trade.

 ”TiVo’s audience measurement analysis is based on aggregated data from a sample of approximately 10,000 anonymous households with TiVo service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed.”
Why spend money [...]

Influencing the influencers, is it that influential?

There is a lot of buzz going on about this Fast Company article: “Is the Tipping Point Toast?”.

“Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they’re wasting their money.”

Duncan Watts doesn’t believe in Malcom Gladwell’s Tipping point theory that a few influencers ‘create’ or dictacte succesful trends.
He believes these super-connected [...]

Orange does it again

They just keep them coming. And they are always incredibily good.
This one was aired on the Superbowl. I think the movie they refer to is Cloverfield.

So good.