Posted on January 23, 2008 by Digicynic
I’ll be off for the next 10 days.
Think I’ve put enough stuff here to keep you busy!
See you soon.
Tulum, here I come.
Filed under: Uncategorized | Leave a Comment »
Posted on January 23, 2008 by Digicynic
I have long dreamed about doing interactive videos in the literal sense. A video you can totally interact with. Look around, move, etc.
This is getting pretty close.
http://adn.blam.be/papervision/
I can see many applications, game, etc. coming out of it. But as it’s on the web, first come first served. The first one to use it cleverly for [...]
Filed under: Creativity, Ideas to be knicked, creative thinking, inspiration, viral, viral campaign | Tagged: 360 camera, flo heiss, idea to steal, inspiration, interactive video, viral | Leave a Comment »
Posted on January 22, 2008 by Digicynic
Virals are not always about bells and whistles, fancy Facebook application or CGI Youtube videos. Great copy can still have huge spread, but do require amazing… writing skills!
I can think of a few copy emails that must have been seen by the whole world too. Not specially branded, but it’s just a reminder of how [...]
Filed under: Creativity, Ideas to be knicked, creative thinking, idea generation, viral, viral campaign | Tagged: born before 1986, carlsberg, copy viral, email, mcdonald's funny job application, NTL complaint letter, viral | Leave a Comment »
Posted on January 22, 2008 by Digicynic
I’ve always loved finding what was behind great work. Once you reveal the inspiration, there is always a D’uh feeling, followed by a ‘I could have done that’. But the thing is you can’t. Faris got that one right, genius imitates. Or, rather, adapt.
As Thomas Disch would put it:
“Creativity is the ability to see [...]
Filed under: Creativity, Ideas to be knicked, creative thinking, idea generation, viral, viral campaign | Tagged: 20 questions, bogusky, Burger King, come clean, corey delaney, cp+b, Creativity, dove evolution, faris jacob, inspiration, Juan Cabral, leroy jenkins, seth sense, subservient chicken, thomas Disch, world of warcraft | 1 Comment »
Posted on January 21, 2008 by Digicynic
Who would think of a labyrinth to stimulate one’s creativity?
But it seems it can be a powerful tool to find inspiration and resolve problems. Walking a labyrinth can even be a powerful spiritual experience. Apparently.
Daniel Pink mentions the healing power of labyrinths in his excellent book, A Whole New Mind: Why Right-Brainers Will Rule the [...]
Filed under: Creativity, inspiration | Tagged: Creativity, daniel pink, inspiration, labyrinth, right brain, right-brainers | Leave a Comment »
Posted on January 18, 2008 by Digicynic
Listening is an act of love.
The heart of StoryCorps is the conversation between two people who are important to each other: a son asking his mother about her childhood, an immigrant telling his friend about coming to America, or a couple reminiscing on their 50th wedding anniversary. By helping people to connect, and to talk [...]
Filed under: Ideas to be knicked, brand behaviour, storytelling | Tagged: jetblue, listening, opportunities, story, Storycorps | Leave a Comment »
Posted on January 17, 2008 by Digicynic
Now this is big news.
From Netimperative’s article this morning, I could see that, the first season of KateModern averaged at 1.5 million views. Which means roughly 1 out of 4 Bebo users was watching. And they are pretty much all from the UK.
The show has received 35 million views since its launch.
This means KateModern and [...]
Filed under: Branded content, New channel opportunity, storytelling | Tagged: Bebo, Katemodern, new media opportunities | 2 Comments »
Posted on January 16, 2008 by Digicynic
It doesn’t need much comment.
Source: Three billion
Picture from http://www.ibelieveinadv.com/
Filed under: just great work | Tagged: crazy horse, great ad, Nike France | Leave a Comment »
Posted on January 16, 2008 by Digicynic
Just a really nice piece of work from Brandnewschool for BBC One. A nice treat.I just like light and colours sometimes.
Source: FEED. Where else?
For those, like me, who haven’t the chance to go to Blackpool, this is what the place looks like during the illumination time.
Filed under: just great work | Tagged: BBC One, Brandnewschool, colour, light, Neon | Leave a Comment »
Posted on January 15, 2008 by Digicynic
Although it’s a few months old:
We’re not in the business of keeping the media companies alive,” “We’re in the business of connecting with consumers.”
Trevor Edwards, Nike’s corporate vice president for global brand and category management.
Source: NY Times: “The New Advertising Outlet: Your Life”.
Originally spotted on Seventy Seven Spinning Around.
Filed under: Kickass quotes | Tagged: Nike | 2 Comments »