Have an armory of questions you should ask yourself while planning your next campaign. Like:
- Who’s your enemy?
Honda’s enemy is complacency
Nike’s enemy was the way football had become ‘ugly’
Dove’s enemy is the beauty industry and the way it portraits women
Then ask yourself what [...]
Filed under: advertising campaign, idea generation, planning tools | Tagged: advertising campaign, Axe, bogusky, Bom chicka wah wah, Burger King, campaign for real beauty, cp+b, crispin porter bogusky, dove, idea, joga bonito, Nike, planning, question, whopper freakout | 4 Comments »
