Dell’s new viral – Unleash the power of celebs

I’ve just came accross this campaign on Youtube.
What a great idea. Users can use famous celebs to pitch the product of their dreams to friends and family.
It’s a very clever way to boost sales for Dell, by leveraging the power of the grouped purchase. If one user can’t afford it, maybe 20 of his friends [...]

The review to kill them all

While doing some research, working on how Microsoft managed to create so much Hype for Halo 3, using one of the most clever communication channel plan known to man, I came accross this satyrical video, a Halo 3 review done by The escapist (Thanks to the chaps at GigaOM).
For some reason I can’t upload it [...]

Say or do? Claim or prove?

It’s a subject I’ve been interested in for a long time and I’ve come accross some great posts about it.
Gareth, quite rightly, pointed to this very interesting post from Adrian at Zeus Jones. Even more intersting is the presentation of his new agency:

Some great examples here of how ‘doing’, and advertising the ‘doing’, are much [...]

the art of dialogue

And the lack of it. Especially in our industry. In the middle of reading the excellent book of W Isaacs, “Dialogue and the art of thinking together”, it struck me how little we use dialogue in advertising. We love to use the word, every company wants to establish a dialogue with its audience. But I [...]